Are You Maximising Your Used Car Profits?
Discover how our CPO programme can help you optimise profits through effective used car management.
Used Car Management and CPO Programme
DEKRA’s Used Car Management & Certified Pre-Owned (CPO) Programme is designed to help dealerships maximise the potential of their used car inventory. Our comprehensive programme enhances vehicle quality, supports effective stock management, and builds customer trust—all while increasing profitability in the pre-owned market.
Declining profit margins in the new car business and the erosion of returns in after-sales mean that ensuring the profitability of your used car management strategy and CPO program is more important than ever.
Our experts can help you take full advantage of regional and national sales potential, establish efficient processes, streamline inventory management and implement professional lead management. We have the experience and know-how to help you improve used car sales figures and revenues in the long term.
Benefits of our Used Car & CPO Programme
- Quality Assurance: We help ensure each vehicle meets high standards, improving resale value and building customer confidence.
- Inventory Optimisation: Effective stock management strategies to keep your inventory relevant, profitable, and aligned with market demands.
- Enhanced Customer Trust: Rigorous CPO processes create a trustworthy brand experience that customers can rely on.
- Profitability Boost: Improve margins with a focused approach to pre-owned vehicle management, turning inventory into profit.
For manufacturers and importers:
- Increased customer satisfaction, customer loyalty and brand image
- Helping ensure dealer network profitability
- New car sales support through trade-ins
For dealers and dealer groups:
- New customer acquisition
- Increased used cars sales
- Improved profitability in both the used car department and the company as a whole
Our approach
We start with comprehensive analyses considering all areas that influence your used car business. This includes internal and external communications, the entire range of processes from acceptance to delivery, the regional market and market exploitation, as well as existing management systems. We also take into account the results of the quantitative and qualitative analysis of all KPIs (Key Performance Indicators) and the existing CSI (Customer Satisfaction Index) evaluations.
Based on the results of these analyses, we work with you to create a detailed, individualized action plan that enhances your used car management and boosts revenues. We actively engage with your employees to develop the solutions that will bring the greatest benefit for your company’s specific orientation and circumstances. The aim is to go beyond potential solutions to achieve measurable improvements in your used car business. With this goal in mind, our coaches act as trusted advisors, supporting your employees throughout the implementation process.
Why DEKRA?
Our team combines industry expertise with practical solutions that address the unique demands of the used car market. From optimising inventory to improving customer satisfaction, we provide tailored strategies that enhance your dealership’s CPO operations and strengthen brand loyalty.
- We are a team of coaching experts and consultants certified according to ISO 17024.
- We have extensive experience supervising successful projects with numerous manufacturer-bound dealer networks and independent used car dealerships.
- We specialise in carrying out structured, site-specific analyses and actively oversee the implementation phase according to proven change management methods.