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Whitepaper Download

Optimizing Return on Investment (ROI) in Automotive Coaching

A revolution is underway in how automobiles are bought and sold. Markets are being transformed, and digitalization is a major factor in changing consumer behaviors. In fact, 50% of inbound sales leads originate on internet platforms and dealership foot traffic is down 75%. In addition, younger car buyers are decidedly unlike previous generations: 88% of millennials conduct independent research online before contacting sales staff, and nearly 60% follow favored brands on social media long before deciding to buy.

In order to remain competitive, automotive brands and car dealerships must adapt to the changing landscape. This means curating their on-line presence–from websites to twitter feeds–to attract and retain new customers. It requires vigilant monitoring to ensure, for example, that response times are kept to under an hour and on-line reviews do not go unanswered.

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